About us

A team connected by vision

A team dedicated to connecting people through memorable events and experiences.

Focussed on delivery, our business is based around our clients and creating events and travel experiences that allow them to engage with their audiences. Our years of experience means we know how to fulfil our clients' requirements.

We are trusted, reliable partners who help companies communicate effectively with their internal and external audiences.

Our history

Founded in 2005 by Sam Spillane, SJ Events was formed to provide a straightforward but fun approach to event management. The business is based around understanding our clients' needs and then creating events and travel experiences that allow them to engage with their stakeholder audiences.

We fundamentally believe that if the events and experiences we provide help businesses engage, then these activities will add real value to their operations.

Our Vision

Our vision is to be a respected and trusted business partner who delivers events and experiences that make a difference.

We are focussed on ensuring positive outcomes from the events we deliver to enhance our clients' reputation with their audience – be that internal or external.

Meet our team

We have extensive experience working within the event and corporate travel industry

  • Image of Sam Spillane
    Sam Spillane

    Sam has 25 years' event management and incentive travel experience delivered across the world. She founded SJ Events in 2005 having previously planned, coordinated and operated events worldwide for several corporate clients. A language specialist, Sam is fluent in French and also speaks German, Italian, Portuguese and Spanish.

  • Image of Carrie Cameron-Smith
    Carrie Cameron-Smith

    Carrie has worked within the event management industry for over 20 years. She has held a number of project management and event operations roles with Midlands-based events agencies. Carrie also speaks French and German.

  • Image of George Watson
    George Watson

    George (Sam’s sister) manages a range of specialist services for the business alongside running the finances. These include the delivery of bespoke incentive travel programmes and the design, development and delivery of bespoke delegate management systems for large conferences.

See what our clients have to say

Delivering on the budget agreed, being available when needed and managing the crucial elements from sourcing entertainment to agreeing the venue. A whole hearted recommendation.” Stuart Marshall, Group Brand Development Manager, The Symphony Group PLC